Rossignol

Rossignol implemented a comprehensive email marketing retention programme with Campaign Commander™.

The advanced features of Campaign Commander allowed us to take full advantage of the information we received from our customers. The strong personalisation of the messages reinforced the success of the DemoTour operation and helped to boost customer loyalty. Throughout the year, we are therefore able to provide relevant and targeted information.

Damien Hars

Web Marketing Manager - Rossignol Group France

Challenges

To get Rossignol products tested on site
To collect qualified contacts
To boost customer engagement with the Rossignol brand via email marketing campaigns

Benefits

High open rates for messages sent
Customer base retention
Improved customer insights

Key features

Dynamic content in messages
Targeted and customised emails in 9 languages
Automated campaigns

About Rossignol

For over 100 years, Rossignol has moved to the rhythm of the mountain. Throughout the summer and the winter, they work with those for whom the mountain is a way of life. From the designers to the team-riders, everyone at Rossignol lives for the mountain and shares the four values that symbolize the brand: authenticity, boldness, sharing and enthusiasm. Behind every Rossignol product are people who understand what the mountain requires and are committed to perfection. Legendary champions and a host of medals over the years have helped to build the brand’s reputation. Rossignol not only specializes in skis, snowboards and related equipment, they also offer a comprehensive range of technical and casual sportswear.

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